Greenwood Fence Scales Up

With User-Friendly Odoo ERP

Location/Region: Elmhurst, IL

Industry: Wholesale/Fences

Apps implemented: CRM, Sales, Dashboards, Accounting, Documents, Project, Timesheets, Field Service, Planning, Website, Social Marketing, Email Marketing, Surveys, Purchase, Inventory, Manufacturing, Sign, Employees, Attendance, Time Off

Number of users: 7

Company size: 10

Hosting type: Odoo SH

Greenwood Fence isn't your average picket fence company. They cater to a wider audience, offering luxurious, eco-friendly fences, gates, and wall cladding for industrial, commercial, and residential sectors. Their success is evident in their impressive growth – 100% year-over-year for the past 4 years!

Greenwood Fence started small, relying on manual data tracking with pen, paper, Excel, and file cabinets. This system worked initially, but as the company grew, inefficiencies and inaccuracies became a burden.

Stephanie, from Greenwood Fence's operations team, knew they needed a change. Manually processing orders, tracking inventory, and locating information was a time-consuming nightmare. They explored options like Netsuite, but the high price tag wasn't ideal for their growing business.

The Perfect Fit: Odoo ERP

Their search led them to Odoo, an open-source ERP (Enterprise Resource Planning) system. Stephanie was impressed by the readily available information online, helpful YouTube videos, and their interaction with Account Manager Chris Bowman.

Building From Scratch

Migrating to Odoo presented a unique challenge – Greenwood Fence had built their business entirely on manual processes. This meant transferring everything to a digital format, a daunting task Stephanie readily admits. However, Stephanie emphasizes that Odoo itself was user- friendly and intuitive. "There's a function for everything we needed," she says. The real challenge was accurately preparing their data for migration, like precise inventory counts and detailed cash flow statements.

Exceptional Support

Greenwood Fence credits their successful Odoo implementation to the outstanding support they received from SPRUCE Solutions. Business Systems Analyst Augustine Rodriguez was instrumental in the process. Stephanie describes him as "sharp" and "phenomenal," always ready with solutions and answers to any questions. The entire SPRUCE team impressed Stephanie with their pleasantness, patience, and genuine helpfulness.

User-Friendly Interface

As a company accustomed to manual processes, Greenwood Fence appreciated Odoo's intuitive and user-friendly interface. The software's logical flow and clear prompts made it easy for their employees to learn and adopt quickly.

Looking Ahead

Greenwood Fence is excited about the future with Odoo. The user-friendly software allows them to streamline operations and manage their growing business efficiently. With plans to expand their product line and reach new customers, Greenwood Fence is confident that Odoo will continue to support their success.

Life with Odoo

As any business owner knows, being able to see your company from a 360, overarching viewpoint is critical. This includes pulling specific metrics and operational information at any given time. Before using Odoo, not having these insights was one of Greenwood Fence’s biggest pain points.

“Every [piece of] knowledge we had of our company was kind of like an average - we knew about how much, we knew about how little, we knew about what the percentages were, and Odoo has given us such a wonderful opportunity to exact all of that information to then be exact in how we’re running our business.

Greenwood Fence has also seen a dramatic improvement in workflow efficiency. Stephanie estimates tasks that used to take hours now take half the time. Less data entry translates to more time for client meetings and core business activities. Odoo transformed their operations from paper folders and sticky notes to a robust ERP system.

Professionalism is paramount for Greenwood Fence. Their sales team particularly appreciates the sleek and informative quote templates in Odoo's Sales app. "These quotes are gorgeous and help us project credibility and legitimacy," Stephanie says. Odoo has streamlined and polished their entire sales process, from initial contact to closing deals.

“Looking at where we started and how backwards we were running our company versus now with Odoo– I can’t believe the company was even running beforehand.”

After a year of using Odoo, Stephanie and her team are vocal advocates. When asked about recommending Odoo, her response is simple: "Don't worry, Odoo already has the answer for you."


The best business software simplifies daily operations. For Greenwood Fence, Odoo was the answer. They've experienced the challenges of manual data tracking and the transformation that comes with an all-in-one solution like Odoo. As they continue to grow, Stephanie is confident Odoo will be there every step of the way.

“I really can’t say enough positive things about my experience and I really, genuinely mean it.”

Imagine a world where all your business needs are met by a single, powerful solution. Odoo, the all-in-one platform, makes that dream a reality. What takes your teams days to complete, becomes a breeze with Odoo's integrated features.

Don't just take our word for it. See how Odoo can transform your business. Schedule a free consultation with our experts today and discover the power of an all-in-one solution.

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Greenwood Fence Scales Up
SPRUCE Solutions, Eddie Basso March 15, 2024
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